Hospitality & destination strategist · Concept development · Positioning · Experience
I work with developers, operators and creative practices at the stage when a hospitality or residential project is still being defined - before key decisions lock, and while there's still room to get the concept right.
When to bring me in?
I become relevant at the moment when a project exists, but its logic is not yet fully defined. When different stakeholders are involved, decisions start moving quickly, and the risk of fragmentation increases.Without a clear positioning and a shared framework, projects tend to drift - becoming generic, inconsistent, or requiring costly adjustments after opening. This is the point where defining direction matters more than adding more layers.
What I do
My work connects strategic positioning, brand development and experience design into a single coherent framework - one that shapes everything from spatial programming to how a guest or resident actually feels on arrival.
selected work
I work across hospitality, residential and mixed-use projects - from independent restaurants and hotel groups to PRS developments and wellness resorts. Recent work includes:
Brand and experience strategy for a premium restaurant in Poznań, from concept definition through to operational implementation
Brand strategy and positioning for a PRS residential development in Kraków
Ten-year marketing strategy for one of Poland's largest hotel groups
Trend research and concept positioning for an urban wellness resort